B2B Intelligence Gathering
HOW WE HELP
Turn fragmented market signals into actionable intelligence
In complex B2B markets, critical insights are rarely found in one place. We combine market data, industry reports, and qualitative research—including both structured interviews and informal, open-ended conversations—to build a clear picture of the forces shaping your business landscape.
Our approach blends quantitative rigor with the nuance of human perspectives, helping you move beyond surface-level data to uncover deeper trends, stakeholder needs, and hidden opportunities.
Our approach to B2B marketing intelligence projects
01
Define the problem
We begin by understanding the business challenge, whether it’s uncovering market shifts, testing strategic hypotheses, or identifying growth opportunities.
02
Shape the strategy
We design a tailored research framework — defining questions, selecting the mix of qual and quant methods, and planning how insights will be synthesised and applied.
03
Build the respondent ecosystem
We identify and recruit the right people to speak to — decision-makers, stakeholders, market participants and subject-matter experts.
04
Run guided qual research + quant as needed
We conduct structured, consultant-led interviews that go beyond surface answers, & deploy quant surveys as needed to validate findings.
05
Process, quantify and analyse
We transcribe, code & categorise the data to reveal patterns. These are then quantified and visualised — transforming narrative into measurable, data-led outputs.
06
Synthesis into strategic insight
We distil the analysis into commercially-relevant recommendations. The result is executive-ready outputs that drive clarity, alignment, and confident strategic decisions.
Why might you need B2B intelligence gathering?
We reveal macro trends, competitive shifts and evolving customer expectations so you can confidently navigate changes.
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By combining data analysis with first-hand qualitative insights we can cut through noise and bias and provide a true, multi-dimensional view of the market.
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We uncover what matters most to your customers, partners and industry leaders - helping you to align messaging and offers for maximum impact.
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Our research can highlight unmet needs, gaps in the market, and areas where your brand can differentiate and grow.
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Have a question?
Traditional market research often relies heavily on reports, surveys, and quantitative data. B2B intelligence gathering goes further by blending hard data with real-world, qualitative insights—conversations with decision-makers, influencers, and industry leaders. This dual approach captures the context and nuance behind the numbers, providing a deeper, more actionable understanding of the market.
Any organization operating in a complex B2B environment can benefit—particularly those navigating competitive shifts, planning new market entries, refining their value proposition, or needing deeper stakeholder insights. We work across industries, tailoring our approach to the specific challenges of your sector.
We triangulate data from multiple sources—market reports, competitor analysis, structured interviews, and informal discussions. This multi-layered approach ensures findings are robust and balanced, rather than reliant on a single viewpoint or dataset. Every insight is validated before it informs strategic recommendations.
You’ll receive a clear, executive-ready intelligence report detailing key market trends, competitive insights, and stakeholder perspectives—plus actionable recommendations. This can guide everything from go-to-market strategy and product development to partnership opportunities and brand positioning.
WHO WE ARE
CXOs, data analyists & business strategists driving strategic growth
We are a team of former CXOs, marketing directors, and senior client-side experts. We specialise in identifying business-focused growth strategies and measuring performance across key dimensions like strategy, brand, digital performance, ABM, GTM, team capability, and agency/tech infrastructure.
Our strength lies in building real relationships with senior stakeholders, simplifying complex marketing strategies, and translating them into clear, actionable plans.