INSIGHTS
Early Ryser
By day we help businesses make more money and waste less of it, but by night we take something unexpected, like a marshmallow, car wash or medieval pilgrim, and find the growth lesson inside it. On this page you can read some of our thoughts.
You don’t squeeze pilgrims
Every business has pilgrims: customers who'd turn up even if you announced nothing new. Most companies can't say how many they have, and that number changes how you should segment, price and measure. If you announced nothing new for a year, how many of your customers would still turn up? If you don’t know, that’s the place to start.